Who decides what is in fashion? 

• Fashion bloggers 

• Street style

• Fashion predictors 

• High-end designers 

• Magazine editors 

What is fast fashion? 

Fast fashion is on trend clothes for the younger generation (16-20 yr old) who are into fashion and latest trends. It is mostly cheap clothes in the high street shops which are very affordable so once it is out of fashion it can be thrown away. 

What is classic fashion? 

Classic fashion is timeless pieces which are always in fashion and never out. Older men and women who are interested in fashion tend to go for this look as they don't have much time to go shopping. And it is usually abit more pricey than fast fashion because the quality is much more better. 

Trickle down effect/bubble up effect

The trickle down effect first starts off by famous celebrity's who are in the public eye a lot for there great styles then fashion bloggers are inspired by there look and then average people who are just interested in fashion. The bubble up effect is when high end fashion designers get inspiration by street style and just the opposite way up. 

High end to high street 

- Celine 

- Alexander Wang   

- Victoria Beckham 

- Mullberry 

- Selfridges 

- Zara 

- Topshop 

- RiverIsland 

- Asos 

- H&M 

- Primark 

- Shout

- Markets 

Why is fashion pre-planned? 

Fashion is pre-planned so high end designers have enough time to make a collection that is on trend to start trends. And so the designers and shops know what will sell and what won't so they are not wasteing money.